THE NINTH MEETING WILL FLOOD YOU

In 2006 we could not live to experience the assessment of the first year of the
Green World at the Brno Exhibition Centre. Its results were more than satisfied
as well as in the last year. This year the increasing trend of the trade
fair success causes a "tearing at seams" and we have to start thinking about
hall change for reasons of insufficient exhibition space. It proves that the
Green World will be becoming the event counted seriously in the gardening
branch not only by us, but also in other European countries. We appreciate
a huge progress for which we are immensely grateful to you, who expressed
a support by your participation in display or own attendance. As a reward we
have prepared an accompanying programme with prominent personalities
being leaders in their branches (see Accompanying programme) this year. On
Friday it will be one of the most prominent European experts for management
and marketing in the gardening centres – Mr. Ian Boardman from the Great
Britain, who prepared a lecture in the form of workshop. Saturday will be
devoted to the floristics world, where not only this year’s winners of the
Dûãínská kotva (Decin Anchor) will present you their art on theme of the
bride’s bouquet, traditional autumn, interior decor, and gift bunches of
flowers. The increased participation of newly exhibiting firms will dilute the
wide base of previous traditional exhibitors and enrich the fair with new
machines, natural production, products and expert knowledge, which will
be really embraced by any visitor.
It can’t be definitely defined where the expert knowledge starts or ends, but
only those, who know how to show and sell it, are successful ones. And
that’s, the role of the Green World consists on it.
We hope that thanks to the 2008 Green World you will find your customers
or suppliers, you will establish useful contacts, and you will see what new
events happened in the gardening industry within last year. Besides that you
will again meet your colleagues after a year. This all is provided by uniqueness
of exhibitions and fairs – all under one roof.
In conclusion we wish you pleasant and safe journey to the Brno Exhibition
Centre, where we will welcome you in the Hall C at the 2008 GREEN WORLD
Trade Fair in days of 5th to 6th September 2008.
AZV TEAM

“ZELENÝ SVĚT“ - THE GREEN WORLD

REGISTRATION FORM IS HERE

Final Report on the Course of the International Professional Gardening Fair, Green Earth 2007

For already the second time, the international professional fair, Green World, occupied a spot in hall C at Brno’s fair grounds during the first weekend in September. This is already its eight year.

Compared to last year, in which the fair was held at these professional fair grounds for the first time, there was an increase in the amount of exhibitors, as well as in the net exhibition area.

The ceremonial opening of the fair, which was attended by the Vice Chancellor of MZLU Brno - Prof. Ing. Jindřich Neruda, and the Business Director of Veletrhy Brno, a.s. Ing. Petr Navrátil, was introduced by the Vice President of the Association of Gardening Exhibitions (AZV), Ing. Jaroslav Hunkes. All exhibitors and visitors were welcomed by the AZV President, Mr. Vlastimil Pasič.

This year’s sponsorship was taken over by the Mendel Agriculture and Forestry University (MZLU) in Brno, the Czech Association of Flower Sellers and Florists, and the Czech Nursery Growers’ Association. The Zahradnictví (Gardening) and Floristika (Floristics) magazines were medial partners.

This year, 65 exhibitors from seven European countries presented themselves at the Green World (The Czech Republic, Slovakia, Poland, Germany, Austria, Belgium and Holland) on the net exhibition area of 1,126m2, and a total area including the accompanying program of 1, 575m2. Therefore, compared to last year there was a 40% increase in both the number of exhibitors and net exhibition area. Like the previous year, plant nursery companies had the greatest representation, followed by flower producers, young plant producers, greenhouse suppliers, and suppliers of substratum and gardening technology.

The accompanying program was again divided into two areas – in the first area, designated for professional lectures, Ing. Vladimír Ilenčík (Bruno Nebelung, GmbH), and Ing. Jan Drtil (Syngenta Czech, s.r.o.) presented new products in the selection for next year. Mrs. Božena Demelová (Sempra Flora, s.r.o.), spoke on the theme of begonias, Ing. Roman Řehák (Syngenta Czech s.r.o.) referred to the production of perennials in 3-litre containers, and Ing. Tomáš Jan (ÚKZÚZ) lectured on stone-fruits.

On Friday afternoon, the second area, which was designated for florists, was occupied by Ing. Marie Hynková and Heda Pfeiferová, who presented new trends in florist art to us. Saturday afternoon was dedicated to a very attractive florist theme – wedding bouquets. Bc. Přemysl Hytych (participant of the approaching EUROPA CUP in Slovenia), and Ondřej Vystrčil demonstrated their skills there.

A total of 1, 857 registered visitors attended the eighth year of the Green World Fair, which is more than a 40% growth in the rate of visitors compared to 2006, of whom 76.2 % were from the professional public.

The growing trend in interest in this event, both by visitors and exhibitors was also confirmed by the fact that we recorded a number of binding orders for next year’s attendance, even before the end of the fair. With this, the importance of the international professional gardening fair, Green World would come close to similar events, such as the fairs in Warsaw and Essen.

The ninth year of the Green World 2008 gardening fair will again be held at Brno fairgrounds, hall C, from September 5-6, 2008.